Shoppable videos are a useful tool that allows for more meaningful interactions and ensures increased conversions while gathering valuable user data as customers engage with the videos.
» New to shoppable videos? Find out what is a shoppable video
Shoppable videos make use of embedded links for purchasable items within videos. These links will redirect customers to where they can buy the item without needing to leave the video page.
Customers are able to view products, make a purchase, and go back to the video without disrupting their shopping experience. Shoppable videos have created a real-world, interactive shopping experience where customers never need to leave the social or video platform, ultimately simplifying the shopping experience.
Encourage engagement, place a product link within the first few shots, and focus on a few products in your shoppable videos to see your sales rise.
» Ready to get creative? Make a shoppable video with Tolstoy
Branching videos are a type of interactive video that allows business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.