Videos provide a visually stimulating experience for your viewers, increasing engagement and conversions. It is no wonder that over 85% of marketing professionals make use of video marketing, and if you're not adding videos to your online store—you're missing out.
» Learn how to increase Shopify engagement with video advertising
Here's how you can embed a youtube video to your store page.
Your first step is to head to Youtube, find the video you wish to use, and copy its URL.
Head to Embed responsively and paste the link you copied into the box of the respective channel (in this case, Youtube), and click Embed.
Select and copy the entire snippet code that appears below.
Log in to your Shopify and navigate to Online store > Pages and select the page you wish to add the video to.
Finally, from the formatting icon panel, select Insert video.
In the popup window, paste your responsive video embed code and select Insert Video.
To add a video to your product gallery, navigate to Shopify Dashboard > Products, and select the product you wish to edit.
Under the media section, select Add from URL and paste the video link.
To insert a video into your product description, simply select Insert video from the product description pannel, paste your video snippet, and click Insert video.
Adding videos to your Shopify products and pages can easily be done in a few simple steps, but the benefits of doing so are seemingly endless, some of which include increased engagement and improved sales.
» Looking for a faster way to add videos to your eCommerce? Integrate Tolstoy with your Shopify store
Branching videos are a type of interactive video that allows business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.