Fashion brand, we're building AI products just for you! Click here to learn more.  
Blog
link back to all guides
Answers
link back to all guides
/
3 Tips for Using Videos to Create Better Shoppable Customer Experiences
Customer engagement
Customer experience
Video marketing
Customer satisfaction
Shoppable Videos Shopify

This likely isn’t a surprise to anyone, but online shopping is quite popular today. Consumers are flocking to the digital world for convenience, and it’s up to businesses like yours to make sure they have a positive experience. The challenge today is—how do you do that?

Using videos is an excellent way to add value and create a better shoppable customer experience. They are engaging and interactive, and they help people feel more connected with your brand. But, it’s important for you to know how to use videos the right way.

Additionally, when it comes to online shopping, customers want convenience and immediacy. They want to buy what they need quickly and easily, without any hassle.

So what can you do to make sure your customers have a great shoppable experience using videos? Here are 3 tips that we think can help.

» Do you have an online store? Read about other interactive marketing tools that can help you

1. Choose the Right Type of Video

The type of video you should use depends on the product or service you’re selling.

For example, if we're talking about an interactive product that needs to be used in a certain way, then an instructional video might be the best choice. On the other hand, if you’re selling a luxury item like jewelry, a lifestyle video showcasing the product could be more appropriate.

Moreover, there are different types of videos that your potential customers would like to see, such as:

  • Product demo videos to describe the products better
  • Founders' stories to introduce the brand
  • Shoppable videos on-site and on social media to make shopping more convenient
  • Review videos showing how the products are used in different contexts
  • Essentially,  you should choose videos that are tailored to your products, brand, and customers. You also want them to convey the product’s value and benefits in the most effective way.

    2. Pay Attention to the Structure

    Have a look at the structure of your video. Make sure it’s concise and easy to follow, while still conveying all the necessary information. Also, be sure to include a call-to-action at the end of your videos so customers can easily make a decision after they watch it. For example, you could include a link for them to buy the product, sign up for a service, or just browse your product page.

    Other things you need to consider when creating a great structure of a shoppable video are:

  • Length
  • Engagement
  • Interactivity
  • Essentially,  you want to make sure your videos are well-structured, informative, and engaging. Overall, the structure should be clear and logical.

    3. Optimize Your Video

    If you’re using a shoppable video on social media, like Instagram, for example, make sure it’s optimized for mobile users. If you’re using it on your website, consider adding an in-video purchase option to streamline the process.

    Moreover, you can also add videos to your email campaigns or create a customized video landing page to help drive more conversions. In short, placement matters when it comes to shoppable videos. So, make sure you’re choosing the right locations for maximum potential, and make sure the video fits the platform.

    » Prefer to advertise on Shopify instead? Read our guide to embedding shoppable videos on Shopify

    How to Get Started

    Now that you have an idea of how to use videos to create better shoppable experiences, it’s time to start creating!

    Remember, the type of video you choose, its structure, and where you place it all matters when it comes to optimizing your shoppable experience. With a bit of planning and strategic thinking, you can create videos that not only engage customers but also drive conversions.

    Videos can be one of the most powerful ways to create memorable and lasting shoppable experiences for your customers. Use them strategically and you’ll be well on your way to creating more successful marketing campaigns.

    » Learn more about how shoppable videos affect e-commerce

    Why Focus on Videos?

    There you have it. The key is to keep your customers in mind and deliver an experience that’s tailored to their needs. By following these tips, you can create shoppable videos that will help boost your sales and build loyalty with your customers. And if you're not sure where to start, let Tolstoy handle the complicated details for you.

    Ultimately, creating a positive customer experience will help your business stand out from the competition and keep customers coming back for more. So don’t forget to include these tips and leverage the power of video when creating your next shoppable experience.

    More stories

    Benefits of product videos
    Conversion rate
    Conversions
    E-commerce

    Engage &Convert: Social content on E-Commerce Site

    Boost e-commerce engagement and sales with social content. Turn product videos and influencer content into shoppable videos, for a better shopping experience.

    Shoppable video
    Marketing strategy
    Product review
    Founder's story

    How to Create Engaging Product Videos for E-Commerce (+ Examples) - Tolstoy Stories - Interactive Video Blog - Tolstoy

    Not sure which video to create for your business? Get inspired with these 5 shoppable video examples from different industries.

    E-commerce
    E-commerce store
    Marketing strategy
    E-commerce companies

    5 Tips for E-Commerce Merchandising to Outshine Your Competitors - Tolstoy Stories - Interactive Video Blog - Tolstoy

    Want to make your marketing efforts more effective? Read our best e-commerce merchandising tips to beat out the competition and shine bright.

    Video marketing
    Shopping experience
    E-commerce

    E-Commerce Personalization: 5 Tips for Boosting Sales and Loyalty

    With the e-commerce industry growing at rapid pace, personalizing your customer experience is the key to thriving in its competitive world.

    Interactive features
    Shoppable video
    Shopping experience
    Customer engagement

    Shop ‘Til You Drop: Making Your Shoppable Videos More Engaging

    Video content has become increasingly popular among brands as a way to engage with their customers.

    E-commerce store

    5 Mistakes To Avoid When Creating Your eCommerce Product Pages

    5 Mistakes To Avoid When Creating Your eCommerce Product Pages - Tolstoy Stories - Interactive Video Blog - Tolstoy

    Shoppable video
    Video marketing
    Sales funnel
    Sales metrics

    Measuring the Effectiveness of Shoppable Videos: Sales and ROI

    Are you considering using shoppable videos to increase your sales and Return on Investment? Learn how to measure ROI in this blog post!

    Video marketing
    E-commerce
    E-commerce store

    Using Video Ads for E-Commerce Success: Where & How (+ Examples)

    Since it began, digital advertising has advanced significantly. On the internet, static images have supplanted billboard catchphrases.

    Video marketing
    Marketing strategy
    Marketing campaign

    Top 4 Video Marketing Tips to Promote Your Small Business Online

    Are you looking for video marketing tips to promote your business online? You've come to the write place! Here are 4 tips you need to know now!

    Product video
    Benefits of product videos

    How to Make a Product Demo Video That Sells

    Are you wondering about how to make a product video that drive sales to your business? Look no further, we have gathered all you need to know in this article!

    Video marketing
    User experience
    Marketing strategy

    5 Clever Product Explainer Video Examples to Draw Inspiration From in 2023

    These clever videos are an effective way to quickly and clearly communicate the benefits of a product or service to customers. They are designed to grab attention, create interest, and motivate viewers to take action.

    Shoppable video
    Shopping experience
    Product video
    UGC

    Interactive Shopping: 3 Types of Shoppable Videos You Need to Try Now

    Are you tired of boring and underperforming ads?

    Customer engagement
    Shoppable video
    Mobile videos
    Instagram
    Social media

    Maximizing Mobile Engagement: 5 Tips for Shoppable Videos

    Mobile consumption is on the rise, with more people accessing the internet through their phones than ever before.

    Shoppable video
    Product video
    Product review

    5 Best Short Shoppable Video Examples: Advertise Your Products Like a Pro

    The age of the short video is here, and it's time to get on board.

    Shoppable video
    Shopping experience
    Customer engagement
    Customer experience

    Maximizing Conversion Rates: 5 Best Tips for Shoppable Video Ads

    Looking to improve your shoppable video advertising strategy? We have all the insights you need to succeed in maximizing conversion rates here.

    Video marketing
    Benefits of product videos

    Marketing Strategies in 2023: Authentic Storytelling Is Key

    Digital marketing is essential, in 2023 more than ever. Discover the best way to achieve authentic storytelling in this post.

    Video marketing
    Social media
    Social media campaign
    Social media strategy

    Video and Social Commerce—the Future of Retail

    The retail industry is changing dramatically. Learn more about the shift to video and social commerce here.

    Video marketing
    Social media
    Social media campaign
    Social media strategy
    D2C brands

    How D2C Brands Can Achieve Breakthrough Growth Outside of Social Media Monopolies

    Understanding how to grow your business despite the monopolies on social media is essential. Discover the best ways to do so as a D2C brand here.

    Shoppable video
    Shopify store
    Shopify content

    3 Ways to Embed Shoppable Videos on Shopify (+ Screenshots)

    Understanding how to embed shoppable videos on Shopify is essential to e-commerce sellers. Discover the best methods and strategies here.

    Interactive video
    Interactive marketing
    Interactive shopping

    5 Genius Interactive Sales Videos to Draw Inspiration From

    Struggling to engage your audience? Here are 5 genius interactive sales videos to draw inspiration from and help you break out of the traditional media mold.

    UGC

    Top 5 Ways to Use UGC in Your Online Store

    User-generated content can be a great marketing tool for your online store. Discover the best ways to use it here.

    Video marketing
    Shoppable video
    Benefits of product videos

    How Shoppable Video Is Shaping the eCommerce Storefront

    Shoppable videos are growing in popularity and shaping the eCommerce storefront. Discover how here.

    E-commerce

    eCommerce Guide: Strategies for Driving Conversions and Scaling Your Business

    Discover the best strategies for driving conversions and scaling your business with this eCommerce guide.

    Shoppable video
    Shoppable video links

    An eCommerce Guide to Shoppable Videos

    Shoppable videos are essential to eCommerce digital marketing. Learn all you need to know about using them in this post.

    Online retail
    Interactive marketing
    Video marketing
    Offline retail

    5 Ways to Digitize Assisted Shopping to Link Your Offline & Online Store

    With e-commerce becoming so prevalent, combining your offline and online store is becoming more essential. Here are 5 ways to do so.

    Video prospecting
    Testimonial videos
    Meetings
    Benefits of short videos

    Using Videos to Book More Meetings (No Forms Required)

    Using videos to book more meetings? Here are some ways you can start utilizing video content to get prospect leads book a meeting!

    Video marketing
    Conversion rate

    7 Brilliant Ways Videos Can Increase Your Conversion Rates

    There's one tool you may not be using that can help boost conversions like crazy—interactive video. Here’s what you need to know.

    Shoppable video
    Shoppable video links
    Interactive marketing

    What Is a Shoppable Video? (With Examples)

    Discover what a shoppable video is, learn about its benefits, and see the best examples of shoppable videos to get inspired and start creating!

    Shoppable video
    Customer retention
    Customer loyalty

    Shoppable Videos: 5 Ways to Make Your Content Stand Out

    Shoppable videos are effective marketing tools with tons of benefits—discover how to create captivating videos that really stand out from the competition.

    Marketing strategy
    Marketing campaign
    Online retail
    Interactive marketing
    Interactive tools

    6 Best Interactive Marketing Tools to Boost Customer Engagement in 2023

    Competition among online stores is fierce. That's why you should know about these 6 tools that leverage interactive marketing to help you get ahead of the game.

    Marketing strategy
    Customer engagement
    Conversions
    Interactive video
    Buyer journey

    What Is an Interactive Video & Should Online Stores Use it?

    What is an interactive video, and why is it such a valuable tool for online stores? Here’s all you need to know about the potential of interactive videos.

    Marketing strategy
    Marketing campaign
    Interactive features

    5 Effective Interactive Marketing Strategies in 2023 [+ Examples]

    Interactive marketing has become more important than ever. If you aren't already implementing these strategies, it may be time to begin.

    Marketing campaign
    Marketing strategy
    Interactive video

    6 Tips to Create Interactive Email Campaigns [by Marketing Experts]

    Learn how to create interactive email campaigns that will build and retain your customer base, while boosting your bottom line at the same time.

    Customer engagement
    Marketing strategy
    Brand awareness

    Video Prospecting Checklist: 5 Beginner Mistakes to Avoid

    Using video can be an effective way to enhance your prospecting strategy and generate new leads for your business. But it’s important to know what to avoid.

    Interactive features
    Interactive video
    Interactive shopping
    Interactive marketing

    5 Ways Interactive Videos Can Increase Sales (+ Examples)

    Interactive videos absolutely blow static content out of the water if you measure essential metrics. Here are 5 ways they can increase your business's sales.

    Shoppable video
    Instagram

    5 Best Instagram Shoppable Video Examples of 2022

    Shoppable videos are the perfect tool to engage today's social media-centric audience. Here are 5 great examples that will inspire you to get started yourself.

    Video marketing
    Testimonial videos
    Interactive video
    Shoppable video

    5 Ways to Increase Shopify Engagement With Video Advertising

    If you haven't started implementing advertising, now is definitely the time to do so. Learn how to increase Shopify engagement with video advertising.

    Marketing strategy
    Interactive video
    E-commerce
    Interactive marketing
    Interactive tools

    The Simplest 5-Step Method for Making an Interactive Video for Your Online Store

    Looking to produce interactive videos like a pro? Follow these 5 easy steps and you'll be on top form in no time.

    3 Best Shopify Themes With Video Headers

    Video headers are a great way to capture the attention of potential customers. Check out three Shopify themes with video headers to choose from for your store.

    How Do Shoppable Videos Improve Customer Experience?

    Are you looking for unique ways to improve your customer experience? Short answer—video!

    How to Make Videos Autoplay on Shopify

    Ever wondered if your customers hate manually playing videos on Shopify? Learn how to make Shopify videos autoplay to boost customer experience.

    3 Best Shopify Themes to Include Videos in Your Online Store

    Adding videos into your e-commerce store can be a game changer in today's digital world...

    How to Find Quality Product Videos for Your Dropshipping Store

    Although running a dropshipping store doesn't require you to have a physical storefront or any upfront inventory budget, you still need to think about product presentation.

    Why UGC Videos are the Future of Video Marketing

    In today's digital world, audiences crave authenticity—and user-generated content (UGC) videos offer just that, which is why they may be the future of video marketing. UGC.

    What Is Connective E-Commerce & How Can It Benefit Your Business?

    Connective e-commerce refers to a lower-risk strategy for opening an online store without investing in web developers, inventory storage, and order fulfillment.

    How to Compress Video Size for Shopify Without Losing Quality

    In today's fast-paced e-commerce environment, it's critical for online store owners to create high-quality videos to showcase their products in the best light.

    How to Make an Interactive Branching Video for Your Online Business

    Branching videos are a type of interactive video that allows business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.

    How to Add Videos to Your Shopify Homepage (Without YouTube)

    Videos are a real game changer in today's online world, especially for Shopify stores. Here's how you can add videos to your homepage without YouTube and Vimeo.

    Why Are Videos Effective for Sales Prospecting?

    Video prospecting is becoming more important as attention spans drop. Here we discuss why videos are one of the most effective tools for sales prospecting.

    Can You Cross-Sell or Upsell Using Shoppable Videos?

    Are you looking for unique ways to upsell and cross-sell your products using shoppable videos? Take a look at our quick guide here!

    How to Use Shoppable Videos to Target Specific Demographics

    Learn how to use shoppable videos to target specific audiences and drive conversions have the right strategy in place to help you get started today.

    Where to Place Video Testimonials on Your Website

    Learn how to get the most out of video testimonials today and make sure that they are seen by the right people. Read more in our blog here!

    4 Tips to Easily Collect Customer Video Testimonials

    Need help collecting customer video testimonials? Here are 4 tips to get the best testimonials and kickstart your interactive video marketing campaign.

    3 Reasons a Product Demo Video Can Help Increase Your Sales

    Struggling to increase sales through traditional advertising? Here are 3 reasons why using interactive product demo videos can boost customer engagement.

    Video Sales Letters & Why Using Them Helps You Book More Meetings

    Need help engaging your audience? Here's how video sales letters can boost your marketing campaign and persuade your audience to buy your products or services.

    How to Write a Founder’s Story That Stands Out (+ Examples)

    Founder's stories are great at engaging your audience and sharing what drives your brand's unique approach. Here are some tips to help yours stand out.

    How Does Shoppable Video Technology Work?

    Shoppable videos increase conversions by engaging customers and enabling seamless and easy shopping. But, how does shoppable technology work? Let's find out.

    5 Steps to Add YouTube Videos to Shopify (+Screenshots)

    Don't miss out on all the benefits of adding videos to Shopify. Learn how to correctly embed YouTube videos in your Shopify store in 5 easy steps.

    How Interactive Video Marketing Enhances Customer Engagement

    Driving customer engagement is getting harder by the day. Make technology your friend by learning how interactive videos give customers personalized experiences

    Add a Chatbot to your Wix Website in 6 Simple Steps

    Using a chatbot on your website will improve customer experience and help your business save time and money. Here's how you can add one to your Wix website.

    The Benefits of Video Chatbots for Your Business

    Video chatbots are here to save the day from boring text-based chat. Give your customers a real human connection while saving your company both time and money.

    Create an Interactive Video for Free? Here's How

    Normal video is a one-sided conversation that may cause your customers to lose interest. Rather create your own interactive video for free using Tolstoy.